Marketing
Diploma in Marketing
Advanced Diploma in Marketing
Programme Overview
This Marketing programme focus on marketing; however, it is rooted in a broader study of business and management. Students will have the opportunity to specialise in specific areas of marketing (including digital marketing and branding) while gaining a solid foundation in the main areas of business and management. It also strongly stresses on employability to ensure that graduates are equipped with the required skills for a competitive and dynamic job market.
Programme Objectives
The aim of this programme is marketing; however, it is rooted in a broader study of business and management. Students will have the opportunity to specialise in specific areas of marketing (including digital marketing and branding) while gaining a solid foundation in the main areas of business and management. It also strongly stresses on employability to ensure that graduates are equipped with the required skills for a competitive and dynamic job market.
A compulsory placement year in advanced diploma ensures students further develop their personal and business skills. The programme also aims to enhance student’s project management and research enquiry skills by gathering and analysing data pertaining to a research problem / business challenge related the field of marketing.
Admissions Requirements
Direct entry requirements to the programme for international certificate holders:
A Level |
Minimum grades of C in three A-Level subjects including Math. English language: Minimum grade C in GCSE or IELTS (Academic): Minimum of 5.0 overall / TOEFL (iBT): Minimum of 64 overall |
IB |
Minimum 24 points, with minimum score of 3 in Maths at Higher Level or 4 at Standard Level. English language: Minimum score of 5 in English at Standard level or minimum score of 4 in English at Higher level or IELTS (Academic): Minimum of 5.0 overall/TOEFL (iBT): Minimum of 64 overall |
Indian School Certificate |
Pass in Central Board of Secondary Education (CBSE) or Indian State Board Examinations with a score of not less than 55% in Math. English language: IELTS (Academic): Minimum of 5.0 overall/TOEFL (iBT): Minimum of 64 overall |
Admission requirements for GED certificate holders:
*Applicants with General Education Diploma (GED) or its equivalent (equivalency by the Ministry of Education) will be admitted to the foundation year, subject to satisfying the following criteria: | |
Certificate | Grade |
Omani General Education Diploma (GED) |
A General Education Diploma pass with:
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*Applicants with less than the above entry requirements can still apply and will be considered on a case-by-case basis. Exemption from Foundation Year: Applicants with IELTS (Academic) 5.0 or TOEFL (iBT) 64 and IC3 can be exempted from the Foundation Modules if they also pass the MU Math exit test. *Applicants who successfully completed the foundation year in any other higher education institution can be admitted directly to the programme.
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Next steps
Offers & Support
Learn more about the placement year here.
Diploma Modules
YEAR 1
- Principles of Management
- Organisational Behaviour
- Introduction to Accounting
- Marketing Principles
- Foundations of Business Analytics
- Introduction to International Business
- Introduction to Business Economics
- Law for Business
YEAR 2
- Marketing Communications
- Principles of Operations Management
- Human Resources Management
- Consumer Behaviour
- Research Methods
- Management Accounting
- Contemporary issues in Business and Management
- Management Information Systems
Advanced Diploma Modules
YEAR 1
- Principles of Management
- Organisational Behaviour
- Introduction to Accounting
- Marketing Principles
- Foundations of Business Analytics
- Introduction to International Business
- Introduction to Business Economics
- Law for Business
YEAR 2
- Marketing Communications
- Principles of Operations Management
- Human Resources Management
- Consumer Behaviour
- Research Methods
- Management Accounting
- Contemporary issues in Business and Management
- Management Information Systems
YEAR 3
- Placement
- Entrepreneurship
Diploma Fees
Omani students and residents
Total Tuition Fees OMR 7,800- First Year: OMR 3,900
- Second Year: OMR 3,900
International Students
Total Tuition Fees OMR 8,800- First Year: OMR 4,400
- Second Year: OMR 4,400
Advanced Diplloma Fees
Omani students and residents
Total Tuition Fees OMR 9,900- First Year: OMR 3,900
- Second Year: OMR 3,900
- Third Year (Professional Placement): OMR 2,100
International Students
Total Tuition Fees OMR 10,900- First Year: OMR 4,400
- Second Year: OMR 4,400
- Third Year (Professional Placement): OMR 2,100