BSc Digital and Sustainable Marketing
Study Duration
Four years
Study type
Full-time
Application deadlines
Open to apply
Award
Bachelor’s degree
Programme Overview
The BSc Digital and Sustainable Marketing programme focus on marketing; however, it is rooted in a broader study of business and management. Students will have the opportunity to specialise in specific areas of marketing (including digital marketing and branding) while gaining a solid foundation in the main areas of business and management. It also strongly stresses on employability to ensure that graduates are equipped with the required skills for a competitive and dynamic job market.
Programme Objectives
The aim of this programme is marketing; however, it is rooted in a broader study of business and management. Students will have the opportunity to specialise in specific areas of marketing (including digital marketing and branding) while gaining a solid foundation in the main areas of business and management. It also strongly stresses on employability to ensure that graduates are equipped with the required skills for a competitive and dynamic job market.
A compulsory placement year ensures students further develop their personal and business skills. The programme also aims to enhance student’s project management and research enquiry skills by gathering and analysing data pertaining to a research problem / business challenge related the field of marketing.
Admissions Requirements
Direct entry requirements to the programme for international certificate holders:
| A Level |
Minimum grades of C in three A-Level subjects including Math. English language: Minimum grade C in GCSE or IELTS (Academic): Minimum of 5.0 overall / TOEFL (iBT): Minimum of 64 overall |
| IB |
Minimum 24 points, with minimum score of 3 in Maths at Higher Level or 4 at Standard Level. English language: Minimum score of 5 in English at Standard level or minimum score of 4 in English at Higher level or IELTS (Academic): Minimum of 5.0 overall/TOEFL (iBT): Minimum of 64 overall |
| Indian School Certificate |
Pass in Central Board of Secondary Education (CBSE) or Indian State Board Examinations with a score of not less than 55% in Math. English language: IELTS (Academic): Minimum of 5.0 overall/TOEFL (iBT): Minimum of 64 overall |
Admission requirements for GED certificate holders:
| *Applicants with General Education Diploma (GED) or its equivalent (equivalency by the Ministry of Education) will be admitted to the foundation year, subject to satisfying the following criteria: | |
| Certificate | Grade |
| Omani General Education Diploma (GED) |
A General Education Diploma pass with:
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*Applicants with less than the above entry requirements can still apply and will be considered on a case-by-case basis. Exemption from Foundation Year: Applicants with IELTS (Academic) 5.0 or TOEFL (iBT) 64 and IC3 can be exempted from the Foundation Modules if they also pass the MU Math exit test. *Applicants who successfully completed the foundation year in any other higher education institution can be admitted directly to the programme.
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Next steps
Offers & Support
Modules
Total 4 years credits: 480 credits.
YEAR 1
Principles of Management
Introduction to Organisational Behaviour
Introduction to Accounting
Introduction to Sustainable Business
Foundations of Business Analytics
Introduction to International Business
Introduction to Business Economics
Marketing Principles
YEAR 2
Interim award of DiplomaMarketing Communications
Managing Innovation
Corporate Social Responsibility and Sustainable Business
Consumer Behaviour
Research Methods
Marketing Research
Digital Business models
Branding
YEAR 3
Interim award of Advanced DiplomaProfessional Placement Year
Entrepreneurship
YEAR 4
Marketing Strategy
Marketing in the Digital Space
Contemporary Issues in Sustainable Marketing
Final Year Project
International Marketing
Social Media Marketing
Electives (select one):
Project Management
Leadership