Faculty Bio

Full Name
Position
Faculty
Email Address
Phone
Office Number
Abeer Rawas
Lecturer in Marketing and Management
Faculty of Business Management
arawas@muscatuniversity. edu.om
93866901
NA

Biography

Dr. Abeer Rawas holds a Doctorate in Business Administration with Marketing concentration and currently serves as an Assistant Professor of Marketing. She brings a wealth of industry experience, having held key roles in Marketing Operations, Media Strategy, Events Management, and Public Relations within leading multinational corporations, including Kraft Foods (EEMA region) and Unilever (MENA region).

In addition to her corporate expertise, Dr. Rawas is an accomplished academic who has lectured at several prestigious international institutions for more than 20 years. Her previous academic appointments include the American University of Beirut, Cardiff Metropolitan University (MUBS), the American University in Dubai, and the University of Wollongong. Her combined professional and academic experience underscores her comprehensive understanding of both theoretical frameworks and practical applications in the field of marketing.

Professional Links

LinkedIn

Education

  • DBA: Doctorate of Business Administration in Marketing, – Staffordshire University, Stafford UK. April, 2021 –
  • MS: Degree of Master of Science in Business Administration, Sept. 1994. –At the Business School of the Lebanese American University “LAU”

    At the Business School of the Lebanese American University “LAU”

  • BS: Bachelor of Science in Business (Marketing), Feb.1991.-

Professional Experience

  • Assistant Professor (Marketing) in the American University of Beirut
  • Senior Lecturer in the Lebanese American University.
  • Lecturer in AUST for Marketing and Management Courses
  • Lecturer in Cardiff Metropolitan University(MUBS).
  • Business Instructor in AUD (American University of Dubai) & in University of Wollongong in Dubai

Industrial Experience:

  • Marketing Operation & Project Management with Kraft International EEMA region: GCC & DM (Dubai)
  • Marketing Operation & Media Manager with Unilever Mashreq Unilever Levant (Lebanon, Syria, & Jordan)

Teaching & Research Interests

Teaching:

  • Marketing & Digital Communication

Research:

  • Sustainability & Renewable Energy
  • Higher Education & Learning Innovation

Publications / Achievements 

  1. The Role of Ethical Leadership in Promoting CSR: A Case Study of Lebanese Universities
  1. Implications of Corporate Social Responsibility on Marketing Communication and Corporate Image.
  1. Modelling the Relationship between Customers’ Satisfaction, Stakeholders Engagement and Corporate Social Responsibility Practices.
  1. Is CSR a Reality or Rhetoric in the Family-owned Universities in Lebanon