BSc Marketing

Study Duration

Four years

Study type

Full-time

Application deadlines

Open to apply 

Award

Bachelor’s degree

Programme Overview

The BSc Marketing programme focus on marketing; however, it is rooted in a broader study of business and management. Students will have the opportunity to specialise in specific areas of marketing (including digital marketing and branding) while gaining a solid foundation in the main areas of business and management. It also strongly stresses on employability to ensure that graduates are equipped with the required skills for a competitive and dynamic job market.

Programme Objectives

The aim of this programme is marketing; however, it is rooted in a broader study of business and management. Students will have the opportunity to specialise in specific areas of marketing (including digital marketing and branding) while gaining a solid foundation in the main areas of business and management. It also strongly stresses on employability to ensure that graduates are equipped with the required skills for a competitive and dynamic job market.

A compulsory placement year ensures students further develop their personal and business skills. The programme also aims to enhance student’s project management and research enquiry skills by gathering and analysing data pertaining to a research problem / business challenge related the field of marketing.

Admissions Requirements

Direct entry requirements to the programme for international certificate holders:

A Level

Minimum grades of C in three A-Level subjects including Math.

English language: Minimum grade C in GCSE or IELTS (Academic): Minimum of 5.0 overall / TOEFL (iBT): Minimum of 64 overall
IB

Minimum 24 points, with minimum score of 3 in Maths at Higher Level or 4 at Standard Level.

English language: Minimum score of 5 in English at Standard level or minimum score of 4 in English at Higher level or IELTS (Academic): Minimum of 5.0 overall/TOEFL (iBT): Minimum of 64 overall
Indian School Certificate

Pass in Central Board of Secondary Education (CBSE) or Indian State Board Examinations with a score of not less than 55% in Math.

English language:  IELTS (Academic): Minimum of 5.0 overall/TOEFL (iBT): Minimum of 64 overall

 Admission requirements for GED certificate holders:

*Applicants with General Education Diploma (GED) or its equivalent (equivalency by the Ministry of Education) will be admitted to the foundation year, subject to satisfying the following criteria:
Certificate Grade
Omani General Education Diploma (GED)

A General Education Diploma pass with:

  • an overall score of 60%
  • a minimum of 55% in English 
  • a minimum of 60% in Pure Maths OR Applied Maths

 

*Applicants with less than the above entry requirements can still apply and will be considered on a case-by-case basis.

Exemption from Foundation Year: Applicants with IELTS (Academic) 5.0 or TOEFL (iBT) 64 and IC3 can be exempted from the Foundation Modules if they also pass the MU Math exit test.

*Applicants who successfully completed the foundation year in any other higher education institution can be admitted directly to the programme.

 

 

    Next steps
    Offers & Support

    Modules

    Total 4 years credits: 480 credits.

    YEAR 1

    • Principles of Management
    • Introduction to Organisational Behaviour
    • Introduction to Accounting
    • Business Skills
    • Foundations of Business Analytics
    • Introduction to International Business
    • Introduction to Business Economics
    • Marketing Principles

    YEAR 2

    Interim award of Diploma
    • Marketing Communications
    • Risk Management
    • Corporate Social Responsibility and Sustainable
    • Business
    • Consumer Behaviour
    • Research Methods
    • Marketing Research
    • Organizational Change and Development
    • Branding

    YEAR 3

    Interim award of Advanced Diploma
    • Professional Placement Year

    YEAR 4

    • Marketing Strategy
    • Entrepreneurial Management
    • Marketing in the Digital Space
    • Final Year Project
    • International Marketing
    • Social Media Marketing (elective)
    • Project Management (elective)
    • Leadership (elective)

    Fees

    Omani students and residents

    Total Tuition Fees OMR 13,800
    • First Year: OMR 3,900
    • Second Year: OMR 3,900
    • Third Year (Professional Placement): OMR 2,100
    • Fourth Year: OMR 3,900

    International Students

    Total Tuition Fees OMR 15,300
    • First Year: OMR 4,400
    • Second Year: OMR 4,400
    • Third Year (Professional Placement): OMR 2,100
    • Fourth Year: OMR 4,400
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