Air Transport Marketing

Air Transport Marketing

Air Transport Marketing

Duration

Five Days, 40 Hours

Fee

600 OMR

Register

training@muscatuniversity.edu.om

Schedule

3rd – 7th February 2019

 

Course Details

To provide students with knowledge, understanding and skills in airline marketing.

 

Pre-requisites

Nil

 

Target Participants

This short course will be of particular interest to airline industry professionals and others engaged in the management of air transport, directly or indirectly.

 

Learning Outcomes

  • Describe the characteristics of the main segments of airline markets
  • Identify and explain the key issues in planning airline products and the importance of product differentiation
  • Use marketing research approaches to investigate airline and airport markets
  • Assess the links between advertising, promotion, branding and customer loyalty
  • Describe the current issues in airline distribution
  • Collect information from a variety of electronic (internet) and hard copy sources to support research
  • Appraise and critique the work of other practitioners and specialists
  • Communicate effectively, in written form, research work produced
  • Take responsibility for research produced, including efficient time management, working to set deadlines and targets, demonstrating self-discipline, creative thinking and critical reflections of your own performance
  • Collaborate and contribute effectively to group workshops and assignments, appreciating the contributions made by other team members.