About

Dr Ahmad Ghoneim is an Associate Professor in Digital Marketing and Director of Faculty of Business and Management at Muscat University. Previously he was the Accreditations at the Faculty of Management, Law and Social Sciences – University of Bradford (Triple Crown Accredited University). He served as the Director of Undergraduate Studies and Chair of the Ethics Committee at Brunel Business School and He was awarded his PhD and MSc in Information Systems Evaluation from Brunel University London.

Dr Ghoneim has over 50 peer-reviewed internationally refereed papers and book chapters and has published his work in well-acclaimed journals such as the Journal of Marketing Management, European Journal of Operational Research as well as in international conferences. He is on the editorial team of several journals and co-edited a special issue for the European Journal of Information Systems and International Journal of Cases in E-commerce He has served a Chair of the well-acclaimed grade (B) European Mediterranean and Middle Eastern Conference on Information Systems (EMCIS).

He has over 12 years of UG, PGT (MSc and MBA) and Executive Education in a variety of Information Systems/Management and technology-related subjects, namely: Management Principles, Digital Marketing, Big Data Analytics in Social Media, Business Intelligence, Database and Customer Relationship Management, and Marketing Strategic Simulations. He has experience in curriculum design and development and has recently developed an MSc in Business Intelligence and Social Media. He delivers big data analytics modules at UG, and PG levels with a focus on the social media context.

He successfully supervised to completion PhD, MBA and MSc and UG students in Marketing and Technology related research. He also delivered Micro-MBA workshops for the Cabinet office and Her Majesty’s HM-Treasury on leveraging Social Media. He consults for the United Nations Development Programme (UNDP) on University Systems Enhancements in Iraqi universities, and E-learning training for Academic Staff.

He is the SAS Academy Coordinator and trained in SAS Enterprise Guide Analytical tool. He is also a certified Strategic simulation instructor for Markstrat and Blue Ocean Strategy Simulation (BOSS). He is a certified Recognised Academic Programme Developer (RPD). 

He has led a grant for the UK Higher Education Academy on enhancing the alignment of programme level accreditation. He is also a Fellow of the Higher Education Academy

• His research interests include Information Systems adoption and evaluation in public and private sectors, Trust in Digital Technologies, e-retailing, CRM, and Knowledge management, Digital Marketing, Social Media, and eBusiness diffusion.

Arabiyat, T., Mdanat, M., Haffar, M., Ghoneim, A. and Arabiyat, O. (2019) The Influence of Institutional and Conductive Aspects on Entrepreneurial Innovation: Evidence from GEM Data, Journal of Enterprise Information Management, 32(3), pp. 366-389. DOI: 10.1108/JEIM07-2018-0165. 2*

Jongsaguan, S. and Ghoneim, A. (2017) Green IT/IS Investments Evaluation within the Aviation Industry – A Focus on Indirect Cost Management, Journal of Enterprise Information Management, 30(2), pp. 206-255. DOI: 10.1108/JEIM-10-2015-0096. 2*

Elbardan, H., Ali, M. and Ghoneim, A. (2016) ERP systems introduction and internal auditing legitimacy: An institutional analysis,Information Systems Management, 33(3), pp. 231-247. DOI: 10.1080/10580530.2016.1188545. 2*

Ebrahim, R., Ghoneim, A., Irani, Z. and Fan, Y. A (2016), A Brand Preference and Repurchase Intention Model: The Role of Consumer Experience,Journal of Marketing Management, 32(13-14), pp. 1230-1259. DOI: 10.1080/0267257X.2016.1150322). 3*

Alboqami, H., Al-Karaghouli, W., Baeshen, Y., Erkan, I., Evans, C., and Ghoneim, A. (2015) Electronic Word of Mouth in Social Media: The common characteristics of retweeted and favourited marketer-generated content posted on Twitter, International Journal of Internet Marketing and Advertising, 9(4), pp. 338-358. 1*

Elbardan, H., Ali, M. and Ghoneim, A. (2015), The Dilemma of Internal Audit Function Adaptation – The Impact of ERP and Corporate Governance Pressures, Journal of Enterprise Information Management, 28(1), pp. 99-106 http://dx.doi.org/10.1108/JEIM-10-2013-0074. 2*

Haffar, M., Al-Karaghouli, W., and Ghoneim, A. (2014), An Empirical Investigation of the Influence of Organisational Culture on Individual Readiness for Change in Syrian Manufacturing Organizations”, Journal of Organizational Change Management,27(1), pp. 522. http://dx.doi.org/10.1108/JOCM-04-2012-0046 2*

Bukhari, S., Ghoneim, A., Dennis, C. and Jamjoom, B. (2013), The Antecedents of Travellers’ E-Satisfaction and Intention to Buy Airline Tickets Online: A Conceptual Model, Journal of Enterprise Information Management, 26(6), pp. 624 – 641. 2*

Haffar, M., Al-Karaghouli, W., Ghoneim, A., (2013), “An analysis of the influence of organisational culture on TQM implementation in an era of global marketing: The case of Syrian manufacturing organisations”, International Journal of Productivity and Quality Management(IJPQM). 11(1).

Haffar, M., Al-Karaghouli, W., and Ghoneim, A. (2013), The mediating effect of individual readiness for change in the relationship between organisational culture and TQM implementation, Total Quality Management and Business Intelligence, 24(5-6), pp. 693-706. DOI: 10.1080/14783363.2013.791112. 2*

Weerakkody, V., Dwivedi, Y., El-Haddadeh, R., Almuwi, A. and Ghoneim, A. (2012), Conceptualising e-inclusion in Europe: an explanatory study, Information Systems Management, 29(4), pp. 305-320. 2*

Al-Karaghouli, Ghoneim, A., Sharif, A. and Dwivedi, Y.K, Thinkers in Practice: Knowledge Management within the Procurement and Supply Chain in the UK Healthcare Sector, Information Systems Management, 30(1), pp. 35-49, DOI: 10.1080/10580530.2013.739888. 2*

Weerakkody, V., El-Haddadeh, R., Sabo, T., Ghoneim, A., and Dzupka, P., (2012), Egovernment Implementation Strategies in Developed and Transition Economies: A comparative Study, International Journal of Information Management, 32 (1), pp.66- 74. 2*

Patel, N.V. and Ghoneim, A. (2011), Knowledge Management Systems: Managing Emergent Knowledge through Deferred Action Design Principles. Special Issue Journal of Enterprise Information Management(JEIM). (Nominated for best paper award) (Volume 24, Issue 6). 2*

El-Haddadeh, R. and Ghoneim, A. (2008), Towards a Successful Implementation of Network QoS Business Strategy, International Journal of Value Chain Management, 2(1), pp. 130-147.

Hackney, R., Loesch, A., Irani, Z., Ghoneim, A. and Ozkan, S. (2007), Evaluating eReverse Auctions (ErRA): a case research note, Transforming Government: People, Process and Policy. 1(1), pp. 59-68.

Love, P.E.D, Irani, Z., Ghoneim, A., and Themistocleous, M. (2006), Evaluating Information Systems in the Construction Industry using the Structured Case Method, International Journal of Information Management, 26(2), pp. 167-177. 2*

Irani, Z., Ghoneim, A., and Love, P.E.D. (2006) Evaluating Cost taxonomies for Information Systems Management, European Journal of Operational Research, 14 (4), pp. 312-325. Doi: 10.1016/j.ejor.2005.07.007. 3*

Love, P.E.D, Ghoneim, A., and Irani, Z. (2004), Information Technology Evaluation: Classifying Indirect Costs Using a Structured Case Method, Journal of Enterprise Information Management, 14 (4), pp. 312-325. 2*

Ebrahim, R., Ghoneim, A., and Irani, Z. (2018) Modifying TAM to explain customer’s engagement in social media brand behaviours. British Academy of Management (BAM 2018), 4-6 September, Bristol Business School, University of West England, UK.

Baseshen, Y., Al-Karaghouli, W. and Ghoneim, A. (2017) Investigating the Effect of Website Quality on eWOM and Customer Purchase Decision: Third Parties Hotel Websites. International Conference on Internet of Things and Machine Learning (IML 2017), 17-18 October, Liverpool John Moores University, Liverpool city, UK.

Baseshen, Y., Al-Karaghouli, W. and Ghoneim, A. (2016) Website Design of Third Parties Companies and Its impact on Electronic Word of Mouth (eWOM): Consumers’ Prospective and Decision in the Hospitality sector. British Academy of Management Conference (BAM2016), 6-8 September, Newcastle University, UK.

Haffar, M., Al-Karaghouli, W., Ghoneim, A., Assi, S., Phillips, H. and Wilkinson, W. (2015)A Qualitative Study of the Significant Motivators for Shopping Online Among Undergraduate Students in the UK.European, Mediterranean & Middle Eastern Conference on Information Systems (EMCIS2015), 1-2 June, Athens, Greece.

Alsaif, T.M.I and Ghoneim, A. (2015) Trust Transference from Brick to Click Retailers: A Conceptual Model for Impersonal Trust, 48th Hawaii International Conference on Information Systems, Kauai, Hawaii, 5-6 January.

Al Kurdi, A., Ghoneim, A., and Al Roubaie, A. (2014) Knowledge Sharing Culture in Higher Education Institutions: Critical Literature Review, European, Mediterranean and Middle Eastern Conference on Information Systems (EMCIS2014), 27-28 October, Qatar University, Doha, Qatar.

Jongsaguan, S., and Ghoneim, A. (2014) Evaluating the Adoption and Implementation of Green IT/IS Investments,European, Mediterranean and Middle Eastern Conference on Information Systems (EMCIS2014), 27-28 October, Qatar University, Doha, Qatar.

Bukhari, S., Ghoneim, A., and Dennis, C. (2014) The factors that attract travelers to buy air tickets online, 7th Saudi Scientific Conference, 1-2- February, Edinburgh International Conference Centre (won the first distinction prize)

Salakjit, S., Ghoneim, A. (2013) Investigating the Factors Affecting Information Systems Evaluation within Sustainable Environments, European, Mediterranean and Middle Eastern Conference on Information Systems (EMCIS 2013), 17-18 October, Windsor, UK

Bukhari, S., Ghoneim, A., and Dennis, C. (2013) The factors that attract travelers to buy air tickets online, British Academy of Management Conference (BAM2013), 10-12- September, University of Liverpool, UK.

Al-Halak, A., Al-Karaghouli, W., Ghoneim, A. (2012) Exploring the Relationship Between Human Capital and Organisation Structure in Knowledge Management Context: A Review and Conceptual Framework,British Academy of Management Conference (BAM2011), 11-13 September, Cardiff University, UK.

Bukhari, S., Ghoneim, A., and Dennis, C. (2012) Understanding The Factors That Attract Travellers To Buy Tickets Online In Saudi Arabia, European, Mediterranean & Middle Eastern Conference on Information Systems (EMCIS) Accepted Refereed Papers, 2012, 7-8 June, Hotel Vier Jahreszeiten Maximilianstraße, Munich, Germany.

Alsaif, T. and Ghoneim, A. (2012) Trust Transference to the Websites of Brick-and-Click Retailers: Investigating the Drivers of Perceived Structural Assurance before the Interaction Stage, European, Mediterranean & Middle Eastern Conference on Information Systems (EMCIS) Accepted Refereed Papers, 2012, 7-8 June, Hotel Vier Jahreszeiten Maximilianstraße, Munich, Germany.

Haffar, M., Al-Karaghouli, W. and Ghoneim, A. (2011) The Influence of Organizational Culture on TQM Implementation Successes: The Mediating Role of Readiness for Change, 25th British Academy of Management Conference (BAM2011), 13-15 September, Aston University, Birmingham.

Sade, H., Youssef, A., Ghoneim, A. and Tantawy, P. (2011) Measuring the Effect of Customer Relationship Management (CRM) Components on the Non-Financial Performance of Commercial Banks: Egypt Case, European Mediterranean and Middle Eastern Conference on Information Systems (EMCIS2011), May 30-31, Divani Apollon Palace & Spa, Athens, Greece, pp. 432-451.

Ghoneim, A. and Ezz, I. (2010) The increasing complexity of IS cost Identification and Management in the context of open innovation,International Business Information Management Association (IBIMA2010), November 6-7, Sheraton Cairo Hotel, Cairo, Egypt.

37. Patel, N.V and Ghoneim, A. (2010) Knowledge Management Systems: Managing Emerging Knowledge through Deferred Action Design Principles,European and Mediterranean Conference on Information Systems (EMCIS2010), April 12-13, Le Royal Méridien Abu Dhabi, Abu Dhabi, UAE.

Irani, Z., Weerakkody, V., El-Haddadeh, R., Ghoneim, A. and Lee, H. (2010) A Collaborative Decision Support Platform for Best Practice Exploitation in the Public Sector (COOPERATE): A Research Note, Transforming Government Workshop (tGov10), March 18-19, Brunel University, West London, UK.

Al Halak, A., Al-Karaghouli, W. and Ghoneim, A.  (2010) Exploring the Relationship Between Human Capital and Organization Capital Structure Capital In A Knowledge Management Intensive Sector,European and Mediterranean Conference on Information Systems (EMCIS2010), April 12-13, Le Royal Méridien Abu Dhabi, Abu Dhabi, UAE.

Ghoneim, A. and Ali, M. (2009) Introducing Multi-Channel Citizen Management to Transformational Government,European and Mediterranean Conference on Information Systems (EMCIS2009), July 13-14, Crowne Plaza Hotel, Izmir, Turkey.

Lee H., Koh, W., Kim, J.W. and Ghoneim, A. (2009), Beyond User Acceptance: Determinants of Intention to Produce User Created Contents on The Internet, 17th European Conference on Information Systems (ECIS2009), June 8-10, Verona, Italy.

Ghoneim, A. (2008), IT Indirect Costs: Factors Influencing the Identification Process, European and Mediterranean Conference on Information Systems (EMCIS2008), May 25-26, Al Bustan Hotel, Dubai, UAE, pp. 1-10.

Irani, Z., Sahraoui, S., Ozkan, S., Ghoneim, A. and Elliman, T. (2007), T-Government for Benefit Realisation: A Research Agenda, European and Mediterranean Conference on Information Systems (EMCIS 2007), July 25-26, Polytechnic University of Valencia, Spain, pp. (22)-1-11.

Ghoneim, A. and El-Haddadeh, R. (2006), Enhancing Investments Productivity: Integrating Network QoS and IT Indirect Costs,European and Mediterranean Conference on Information Systems (EMCIS 2006), July 6-7, Costa Blanca, Alicante, Spain.

Ghoneim, A. and Irani, Z. (2005), An Exploratory Study of IT Post-Implementation Evaluation and the Indirect Costs Associated with IT projects in the UK, Association for Information Systems, 11th Americas Conference on Information Systems (AMCIS 2005), August 11-14, Omaha, Nebraska, USA, pp. 338-346.

Ghoneim, A., Irani, Z., and Love, P.E.D. (2003), IT/IS Evaluation, the Dilemma of Cost Identification, The 2003 International Business Information Management Conference, December 16-18, Cairo, Egypt.

Ghoneim, A., Irani, Z., and Love, P.E.D. (2003), A Review of Indirect Cost Taxonomies for Information Systems Projects, The 14th Australian Conference on Information Systems (ACIS’ 2003), November 26-28, Perth, Australia.

Ghoneim, A., and Irani, Z., (2003), Confirming, Identifying and Categorizing IS Lifecycle Costs, Association for Information System, 9th Americas Conference on Information Systems (AMCIS 2003), August 4-6, Tampa, Florida, USA.

Irani, Z., and Ghoneim, A. (2002), Identifying, Managing, and Controlling Information Systems Costs: An Exploratory Case Study,Association for Information Systems, 8th Americas Conference on Information Systems (AMCIS 2002), August 9-11, Dallas, Texas, USA.

Irani, Z., Ghoneim, A., Love, P.E.D., and AlShawi, S. (2002), Identifying, Managing and Controlling the costs of Information Systems.Proceedings of the 7th Association of Information Management Conference, May 30th – 1st June, Tunisia. [CD-ROM Proceedings].

Miltiadis, D. and Ghoneim, A. (2002), Applying Qualitative Research in E-learning, Discussion and Findings from three Case Studies. Association for Information Systems, 8th Americas Conference on Information Systems (AMCIS 2002), August 9-11, Dallas, Texas, USA. 5.3 Book Chapters

Sahraoui, S., Ghoneim, A., Irani, Z. and Ozkan, Z., (2008), t-government for benefits realisation: A research agenda, Evaluating Information Systems: Public and Private Sector, Butterworth-Heinemann, p322-336.

Ali Al Kurdi, OF., Ghoneim A., Al Roubaie, A. (2016), Knowledge Sharing Culture in Higher Education: Critical Literature Review.Higher Education in the Twenty-First Century II -, 2014, pp. 75-86, DOI: 10.1201/b19335-8.