Muscat University currently offers a range of Executive Education and career enhancing programmes for delivery at our brand new, state of the art, building conveniently located in the centre of the city. Please contact us directly or at training@muscatuniversity.edu.om for more information.

Bespoke Programmes

At Muscat University, we work closely with our clients and our academic partners to design and develop high-impact bespoke Executive Education programmes for our clients. All our customised programmes are designed and implemented as integrated elements of our client’s broader leadership and management in-house initiatives.

Our Executive Education Programmes typically comprise academic content delivered through:

  • Case studies and interactive group discussions.
  • Specific application of academic concepts addressing our client’s challenges and opportunities.
  • Client Co-designed case studies to take into account and apply relevant academic content to our client’s business imperatives.
  • Academic and industry speakers to provide relevant insight to areas of interest to our clients.

The Muscat University team approaches each client assignment for a customised Executive Education programme with the utmost dedication for the provision of a world-class service. We will work with our partners and together we will understand your needs and any specific requirements that you have with the view to create a powerful and transformative learning experience for your senior executives.

In order to discuss your organisation’s needs for the development of customised Executive Education programmes, that address your current needs, please send an e-mail to training@muscatuniversity.edu.om

Date: 8-12 December 2019

Fees: OMR 600

Duration: 5 Days

Aim

To assist air transport managers to formulate and implement strategies in order to generate high performance and to create sustained competitive advantage. 

Syllabus

  • Overview of the concepts used in strategic management
  • Performing strategic analysis
  • Airline alliances, mergers and acquisitions
  • Responding to competition
  • Strategic transformations – repositioning airlines towards profitability
  • Acquiring and sustaining competitive advantage
  • The driving strategies behind airline success stories
  • Ancillary revenue – a game changer for the industry
  • Airline Simulation Exercise

Date: 1-5 December 2019

Fees: OMR 600

Duration: 5 Days

Aim

A crucial competence for general managers is an understanding of marketing strategy: in simple terms, analysing how a marketplace of customers can be divided into segments, which of these segments are key targets for the firm, determining the firm’s optimal value proposition for each segment is, and what financial results can be expected over a planning period of typically 1-3 years.

Syllabus

  • Strategic marketing in context
  • 10 steps of the strategic marketing planning process
  • Mission statements and organisational objectives
  • The marketing audit and analytical tools
  • Market maps and market segmentation
  • SWOT analysis
  • The Directional Policy Matrix
  • Marketing objectives and strategies
  • Product and pricing strategy.

Date: 10-14 November 2019

Fees: OMR 600

Duration: 5 Days

Aim

To introduce the concepts and techniques of Microeconomics (e.g. market analysis, price theory, rationality) and Macroeconomics (e.g. inflation, exchange rates and interest rates).

In the Context of the Financial markets, it is imperative that participants be aware of the fundamental principles and concepts pertaining to Economic Theory per se. Studying economics not only does it provide knowledge for making decisions but it also offers a tool with which to approach questions such as the desirability of a particular financial investment opportunity, the benefits and costs of alternative careers, or the likely impacts of public policies.

 

Syllabus

The initial few sessions are spent on discussion of the concept of equilibrium as it applies to the micro and macro structures of a broad range of financial markets. In next four sessions, an understanding of choice theory and rational economic decision making as it applies to the levels and structure of prices of assets in a broad range of financial markets is developed. Finally, remaining sessions are devoted to discussion of the concepts and ideas in macroeconomics which have a direct relevance to financial markets. Particularly, discussion is centered on understanding of monetary economics and the institutional context to which it applies. Discussion of structure of money and capital markets rounds up this module.

Date: 10-14 November 2019

Fees: OMR 600

Duration: 5 Days

Aim

To provide the participant with an understanding of the Operations Management task and its contribution to organisational competitiveness.

Syllabus

  • Strategic role of operations
  • Process design and layout
  • Managing the process experience
  • Tools and techniques of process improvement
  • Capacity management
  • Inventory management, lean and agile operations
  • Quality management and improvement
  • People in operations

Date: 3-7 November 2019

Fees: OMR 600

Duration: 5 Days

Aim

This core module provides a basic foundation in the essentials of corporate financial management.  The course focuses on three principal aspects of corporate finance: the investment decision; the cost of capital; and the financing and payout decisions.  Emphasis is put on empirical research in order to provide participants with a solid understanding of underlying theory and principles of corporate finance.

Syllabus

  • The Objective Function for Corporations
  • Corporate Governance
  • Making Investment Decisions with the NPV Rule
  • Valuing Bonds and Common Stocks
  • Introduction to Risk and Return
  • Portfolio Theory and the CAPM
  • How Corporations Issue Securities
  • Capital Structure I
  • Capital Structure II
  • Payout Policy

Date: 20-24 October 2019

Fees: OMR 600

Duration: 5 Days

Aim

To provide a sound understanding of those economic concepts which are particularly relevant to decision-making in the air transport industry.

Syllabus

  • Demand and supply analysis
  • Profit maximisation and cost minimisation in the competitive environment
  • Barriers to Entry & Growth of the Firm & Regulation
  • Structure of Airline Costs
  • Economics of different airline business models (including cargo)
  • Airline Pricing and Revenue Management
  • Benchmarking of airlines and airports (lecture and case study presentations)
  • Introduction to airport economics and airport Commercial
  • Revenues
  • Introduction to financial statements
  • Financial ratios and airline evaluation
  • Source of Finance and leasing
  • Airline planning, budgets and control (incl. hedging, investment appraisal). 

Date: 15 December 2019

Fees: OMR 100

Duration: 1 Day

Aim

Email has become the most commonly used method of communication in organisations and writing effective, professional and structured email is a key skill for employees at all levels. This course equips you with the skills, knowledge and language required to be able to write professional emails. You will practice writing emails of different type and receive feedback on your writing.

Syllabus:

  • Email Essential
  • Focus on Required Styles of Email in the Organisation.

Date: 27-29 October 2019

Fees: OMR 1,500

Duration: 3 Days

Aim:

The aim is to allow the women executives to come together and share their leadership experiences in a learning environment that has direct relevance and personal impact. It also creates networks of today’s senior women leaders, empowering them to take hold of their careers and aim for top. 

Syllabus:

  • Strategic Direction
  • Operations & Resource Management
  • Executive Presence for Women
  • Innovation Management for Female Leaders
  • Entrepreneurship & Intrapreneurship
  • Stakeholder Management, Marketing & Communications
  • Presentation Skills for Leaders
  • Leadership & Change Management